Founder & CEO, Pure Events
Charlotte Gentry, founder and owner of Pure Events started her career after university, in Cape Town working for a small PR firm producing events and articles for the wine industry. To enhance her written skills she then accepted a role as Editorial Assistant at Conde Nast House and Garden Magazine in Cape Town, before coming back to London. After working overseas for three years, Charlotte then worked in a small PR firm called Floral PR in Covent Garden working on clients within the homecare sector.
She was then approached to start another business which had a foot in the sports marketing arena, and it was after investing three years building the events arm, that she chose to branch out on her own again to build the Pure Events brand.
Pure Events was founded in 2005, and experienced strong growth for three years, with the help of working with Red Bull, Hamptons and JC Decaux amongst others, but then in 2008 with the market crash, Charlotte downsized to ride out the storm and rebuilt the business slowly to grow the company that it is today. Charlotte understands what it feels like to experience a recession and the tools that are required to make swift decisions in a market that is bare. Being the sole owner of the business she has now carefully chosen the management team to work with her to continue to grow the business year on year. Richard Waddington, Chairman, built and sold FIRST Agency and is now also the Chairman of the Event Marketing Association which is the only association for inhouse corporate event planners; he has been there and got the t-shirt when it comes to working within the communications sector. Charlotte also works closely with Milo Gabric, Operations Director, who came from Rolls Royce, producing their Arts and Experiential events programme and therefore has exceptional design and delivery skills.
ON THE JUDGING PANEL FOR:
The Hire Space Awards 2018