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EventLAB Series - Cost-Effective Ways to Personalise the Live Event and Surprise Your Audience

  • LABS Camden Triangle Camden Lock Market, Chalk Farm Road London, England, NW1 8AB United Kingdom (map)

Photography and Filming by London Filmed

The EventLAB Series, a series of thought-leadership discussions and workshops throughout the year, designed to help event professionals enhance their skills, inspiration and industry knowledge, is back for 2019.

We brought together a panel of events industry experts to discuss the topic of 'Cost-Effective Ways to Personalise the Live Event and Surprise Your Audience' followed by a party into the evening at Camden House.

THE TOPIC: Cost-Effective Ways to Personalise the Live Event and Surprise Your Audience

Audiences are increasingly expecting personalised experiences.

In our daily lives we’re exposed to targeted curation, from shopping to TV/film content, food choices, and more. Consequently, we expect more personalisation when it comes to business interactions and events. Organisations today face the challenge of creating events that reflect their brand values, diversify themselves from others, deliver their objectives, and are truly memorable and engaging.

Participate in our live Q&A session with some of the event industry’s most innovative rule-breakers, quiz them on their experiences in creating events that tackle these challenges, and leave feeling inspired to develop a more personalised event experience for your own audiences.

KEY TAKEAWAYS

  • Make personalisation a part of your event planning process, not an afterthought

  • Set clear objectives for your event and use personalisation as a tool to achieve them

  • Simple solutions can often be the most effective - hand written notes or invitations, for example, can have a lot of impact

  • Technology isn’t always the answer, only use it if it enhances the event experience

  • Creating a moment that is unique to each participant is key

THE SPEAKERS

Mark Forrest    Art Director   The Department

Mark Forrest

Art Director

The Department

Sarah Shilling    Chief Marketing Officer   Unlimited Group

Sarah Shilling

Chief Marketing Officer

Unlimited Group

Celine Khor    Head of Brand Experience   John Doe Communications

Celine Khor

Head of Brand Experience

John Doe Communications

Charlotte Gentry    Founder & CEO   Pure Events

Charlotte Gentry

Founder & CEO

Pure Events

Moderator - Tom Hall    Editor   Access All Areas

Moderator - Tom Hall

Editor

Access All Areas

 
EventLAB Series Sponsors

Thanks to Our Sponsors

Venue Sponsor

LABS Camden House

Catering Sponsor

LABS

Event Host

Hire Space

Entertainment Sponsor

Musicians Inc

Activity Sponsor

Heaps + Stacks

Filming and Photography

London Filmed

Branding Sponsor

Vinyl Impressions