The EventLAB Series, a series of thought-leadership discussions and workshops throughout the year, designed to help event professionals enhance their skills, inspiration and industry knowledge, is back for 2019.
We brought together a panel of events industry experts to discuss the topic of 'Cost-Effective Ways to Personalise the Live Event and Surprise Your Audience' followed by a party into the evening at Camden House.
THE TOPIC: Cost-Effective Ways to Personalise the Live Event and Surprise Your Audience
Audiences are increasingly expecting personalised experiences.
In our daily lives we’re exposed to targeted curation, from shopping to TV/film content, food choices, and more. Consequently, we expect more personalisation when it comes to business interactions and events. Organisations today face the challenge of creating events that reflect their brand values, diversify themselves from others, deliver their objectives, and are truly memorable and engaging.
Participate in our live Q&A session with some of the event industry’s most innovative rule-breakers, quiz them on their experiences in creating events that tackle these challenges, and leave feeling inspired to develop a more personalised event experience for your own audiences.
Make personalisation a part of your event planning process, not an afterthought
Set clear objectives for your event and use personalisation as a tool to achieve them
Simple solutions can often be the most effective - hand written notes or invitations, for example, can have a lot of impact
Technology isn’t always the answer, only use it if it enhances the event experience
Creating a moment that is unique to each participant is key