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Samme Allen

Managing Director, Sequoia Partnership

Samme Allen is Managing Director of Sequoia Partnership a growth agency with a focus on helping unique and unusual venues grow their revenues. The organisation combines venue consultancy, a venue academy and a venue associate program as well as supporting clients with outsourcing where needed. The business has offices in London and Amsterdam.

With over 25 years of sales experience, specialising from 2009 working with unique, multi-priority venues including the Barbican, Twickenham Stadium and the Scottish Exhibition and Conference Centre as well as a tenure as president of MPI UK & Ireland, Samme is a passionate event prof who has a wealth of experience within the international meetings and events industry focused in the areas of sales, marketing, PR, and event management.

Samme is Co-Founder of Eventwell, The UK Event Wellbeing Week and is passionate about raising the awareness of mental health and wellbeing in the industry. Having suffered both mental and physical ill health during her career in events, she now speaks from experience as to the positive impact wellbeing has had on her life.