Author, ‘The Salesperson’s Secret Code’ and Founder, Transform Performance International
Ian is CEO and Founding Director of Transform Performance International, a global advisory firm offering solutions to business performance challenges. This means helping them achieve more, more quickly, and with more certainty. Clients have included world-renowned brands such as Virgin Media, HP and American Express.
Ian has co-authored two books. ‘100 Big Ideas to Help You Succeed’, designed to prompt readers to consider what to say, how to act and challenge what you believe. ‘The Salesperson’s Secret Code’ has analysed over 1,000 of the world’s top performing salespeople to identify five core components that combine to form a belief system that distinguishes winners in sales, and business. Ian is currently researching his next book project, ‘The Leaders Secret Code’.
WORKSHOP: Storytelling Methods to Strengthen your Brand Positioning and Increase Sales