This episode we explored some exciting new areas for enhancing guest experience. We spoke to Unlimited Brewing about experiential marketing through bespoke beverages, clueQuest about the immersive experience of escape rooms, and Draughts London about the analogue social experience of board games. On the News Digest, the team tackle food waste in the industry, destination marketing and whether agencies should charge for services.
This week the News Digest team are joined by Richard Groves as they consider Heathrow’s third runway, Netflix’s new anti-harassment policy, the meeting between Trump and Kim Jong Un, and what do they all mean for the events industry. Clemi Hardy also joined us to chat about collecting data at events and how to be smart about it.