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Maximising the Value of Exhibiting at a B2B Trade Show

Maximising the Value of Exhibiting at a B2B Trade Show

Our PR friends at Davies Tanner joined us for an educational evening to offer some great tips on how to maximise the value of exhibiting at a B2B trade show. 

Despite PR being a crucial element for organisations at trade shows, it is often overlooked until the last minute. We wanted to demonstrate not only why PR is so important before, during, and after trade shows, but how exhibitors can use it to its full potential. Here are some of the key takeaways from the evening;

You clicked publish on a piece of content, and then what?

You clicked publish on a piece of content, and then what?

When we hear people talk about ways to increase engagement I often hear things like create more valuable content. This is very true, however if nobody sees that valuable content then so what? 

Knowing how to promote your content is as important as creating content; therefore having a promotion strategy is key to most successful digital campaigns today. 

I will show you 3 important areas that you need to be aware of when promoting content to help with engagement, reach and ultimately conversions. 

EventLAB Series: Top Tips for Boosting Sales Conversion

EventLAB Series: Top Tips for Boosting Sales Conversion

At the latest EventLAB Series, we welcomed 45 venue managers for a workshop on boosting sales conversion with Stuart Lotherington, Senior Partner at SBR Consulting.

Hosting the event was the brilliant Flowerpot Hoxton. Opened just last year, the venue is a bright and airy loft space, beautifully decorated and perfect for conferences, meetings and workshops.

We’ve condensed Stuart’s workshop into some key takeaways that we think can be adapted to all sales environments, from venue manager to event bookers and beyond.